Intelligent marketing WiFi system for display of video ads on the passengers mobile device
Bus
WiFi SYSTEM
Wigglewifi, provides a BUS WiFi network that also transforms into an intelligent marketing system, enabling display of video advertisements on mobile phones, tablets or laptops of passengers.
Having seen the video advertisement, the passengers are delivered targeted video advertisements and special offers to maximize the effectiveness.
A passenger can give consent to receive intermittently emails containing discounts, coupons and the offers of your partners for advertising purposes.
The system gathers data and surveys with feedback on passenger satisfaction, complaints and comments that may be answered personally.
Intelligent
HOW DOES THE SYSTEM WORK?
BUS WiFi is not only a customer service, it is also a marketing channel which can be used to display video ads.
A passenger needs to watch a video ad on his/her device to get WiFi access.
In order to display the most appropriate video advertisement, the system can be adjusted so that a passenger logs in via his/her social network account or creates a personal account, whereas the available information on sex, date of birth have been taken into consideration. Having seen the video advertisement, a passenger is offered to connect to the Internet and visit the web page with a special offer. Thus you boost passenger engagement to maximize the effectiveness (of advertising).
WiFi
MARKETING
Sell advertising on your WiFi system. Reduce or even completely recover SIM data costs by earning advertising revenue.
In branded buses, the system can display one or more advertisements exclusively for a particular brand. The digital advertisement thus completes a visual campaign throughout the bus.
In non-branded buses, the system can display ads set for that bus or a specific group of buses. Certain bus lines can display one, and the other lines the second group of ads that will rotate each time a user connects. For each advertising campaign, you get statistics of impressions, clicks, how successful they are, with a PDF report for the brands being advertised…
WiFi
LOCATIONS
The common factor in implementing bus WiFi is that the Internet always needs to be available and of excellent quality. Our hardware partners provide excellent solutions with one or two SIMS to ensure that there is always a data connection available.
It is possible to adjust the internet access speed and free data / time limit for your passengers. Differing routes can have differing limits – you get to choose.
Multiple login options give you the opportunity to gather customer data and utilise for future marketing campaigns, using our Bus WiFi system.
Email
MARKETING
Email marketing campaigns enable you to send information and promotional emails to passengers.
Campaigns can be sent when necessary, if you want to inform your passengers about a special offer, or automatically according to a pre-defined schedule, like the wifi initial connection, wifi inactivity etc.
The Wigglewifi Portal includes an integrated editor, which enables you to build a newsletter directly on the system, you can insert images, texts, links and other features. Campaigns can be sent to your targeted guests/passengers immediately or at a specified delivery time.
WiFi
SURVEYS
Your WiFi network is a perfect channel to gather the opinions of your passengers. Gather valuable information which can used for marketing purposes and to improve the quality of your services.
Resolve complaints about your services or the staff, which you would not have been informed about otherwise. Surveys can be displayed on the initial login page, or sent in an email after a defined time interval.
All the data are instantly available, being gathered into legible analytics, without any time consuming paperwork.
Social
WiFi
Social Login is a favourite WiFi access method for many customers, as it enables them to log in to the Internet in just a few clicks, without entering any data.
Social WiFi is a powerful tool by means of which you can offer free WiFi to your passengers, and easily gather their personal data that you can later use for marketing purposes.
When a passenger logs in to the system, there might be a message made public to your friends and followers on a social network, thus enabling you to reach new potential customers.
STATISTICS
Ranking from basic data to advanced analytics, Wigglewifi offers a thorough insight into passenger behaviour, using the Bus WiFi system.
Get to know your customers, find out what their habits are and prepare effective marketing campaigns.
Track Internet usage, set the limits to Internet plans, or set specific limits to individual users.
Visitors statistics have been divided into multiple reports which include loyalty, top users, time intervals, sex, age, and other demographic data.
AUTOMATION
When a passenger connects to your WiFi network for the first time and enters their personal data, he can receive a welcome email. After a couple of hours, the system could send a short customer survey asking whether the passenger is satisfied with the journey or cleanliness, staff friendliness (etc) in order to gauge passenger feedback and reduce any complaints.
The WiFi system can be integrated with other services for passenger tracking and data analysis.
Our system allows you to fully automate the above and adjust the time intervals to your liking, and requires no additional effort.
CLOUD SYSTEM
Wigglewifi is a cloud system of great possibilities which connects various devices into an intelligent WiFi network. The system works on fast Microsoft Azure servers with high availability.
It provides centralised device management, Bus WiFi network control, access methods settings, passenger accounts updates, extraordinary analytics and reports, easy network expansion.
Wigglewifi supports WiFi devices of the leading network brands: Cisco, Ruckus, Ubiquity, Tp-Link, Mikrotik, Cradlepoint, D-Link, Asus, Meraki, Icomera, Open-Mesh, etc.
